Buyer behaviour

Buyer behaviour

The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of consumers. Consumers do not spend much time thinking about the purchase of low value products which are bought on impulse. Manufacturers of such products will need to implement strategies that encourage consumers to buy on impulse from them instead of their competitors. To understand what motivates them to purchase, and how you can influence the buying process to ensure that your products or services are on the shopping list. Understanding your customers will help you to develop and distribute your product, as well as getting the right price point and developing successful promotional activities.

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The Role of Branding in Consumer's Buying Decision

The Role of Branding in Consumer's Buying Decision

The consumer decision-making, regarding purchase and utilization of different products and services, is influenced by many internal as well as external factors. Among the external factors the most important attribute of the product is its brand. Consumer buying behavior is affected by many socio-cultural factors like social class, demographics, personality and beliefs etc. However, besides these, the product itself also makes their decision for them because of the message it transmits, the significant logo of brand, the brand image, and awareness and the price. In order to investigate it, an exploratory study in which emphasis was on the non-product related attributes of a product (Branding) that affects the consumer buying decision while buying a certain product, like how the brand name and logo, brand awareness, brand association of a product have an impact on what the people buy for fulfilling their requirements or needs and whether these factors also influence the buying situations among consumers like first buy and re-buy or not.

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Xiaomi Mobile Bank Card Reader Terminal POS for M1 / 1S / M2 / 2S / 2A / M3 - Orange + White

Xiaomi Mobile Bank Card Reader Terminal POS for M1 / 1S / M2 / 2S / 2A / M3 - Orange + White

Note: This device doesn't work for all the countries please contact 4007-666-666 to confirm whether work in your country before you order it.

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David Meerman Scott Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

David Meerman Scott Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. «Real time» means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

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Personality Influences Consumer Behaviour

Personality Influences Consumer Behaviour

The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variables. Most previous studies were directed towards establishing a relationship between individual personality traits and buying behaviour or to predict sales of expensive items such as automobiles, in which personality was not the only influencing factor. Moreover, almost all of the earlier work on personality traits and consumer decision-making, was targeted at the study of products not services. In contrast, the current study was aimed at ‘usage’ behaviour rather than ‘buying’ behaviour; and building the conceptual framework on services rather than products. Using two studies [(N=987 for Mobile Phone Services) & (N=288 for Credit Card Services)], consistent support was found for the effects of personality traits on customer loyalty, satisfaction and switching patterns among mobile phone and credit card users.

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David Franklin Buying U.S. Real Estate. The Proven and Reliable Guide for Canadians

David Franklin Buying U.S. Real Estate. The Proven and Reliable Guide for Canadians

I would consider this the bible for any Canadians wanting to invest in US real estate. —W. Brett Wilson, Entrepreneur, Recipient of the Order of Canada, and former Dragon The thought of buying property in the United States has been on your mind. Perhaps family members or friends already own real estate in the Sunbelt and you've enjoyed the occasional visit. You sense the market isn't as frenzied as it once was but there is still very good value to be found. Whether you are looking for a vacation home or an investment property, you are certainly not alone. Canadians continue to buy U.S. real estate at a record pace. But as the economy and laws change around ownership of U.S. property, Canadians need to have the most current information possible at their fingertips. Buying U.S. Real Estate: The Proven and Reliable Guide for Canadians is written by experts who own U.S. property and addresses the many cross-border issues and requirements, such as: How to begin your search and find relevant data Finding the experts you need on your side Knowing that a property meets your lifestyle needs and wants Knowing all of your finance options How to proceed with renovations or upgrades What you need to know about U.S. tax laws What type of ownership is best aligned with your strategy How to create an estate plan For Canadians generally, and boomers especially, the right property in the right destination point is integral to their life-rich philosophy. Buying U.S. Real Estate: The Proven and Reliable Guide for Canadians puts all of the pieces of the puzzle together and is an essential guide to reaching one's ultimate destination.

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Karin Derkley Buying Property For Dummies

Karin Derkley Buying Property For Dummies

Created especially for the Australian customer! Learn to: Find the perfect property for you Finance your dream Choose from an established home, brand-new property or a 'fixer-upper' Get your foot on the property ladder! Open the book and find: Strategies for getting your deposit together Pros and cons of buying a period home What's involved with becoming an owner–builder Pitfalls to consider when buying 'off the plan' How to secure a home loan if you're self-employed Tactics to beat the auctioneersat their own game Unearth your dream home and negotiate the mortgage maze Do you search property websites, wondering whether a particular property could be your dream home? Do you feel like you're wasting money on rent but are confused by the world of real estate – and real estate agents? Relax! This practical guide covers all aspects of buying property, from buying a piece of history to building from scratch to signing on the dotted line. Work out whether you're ready to buy – find out whether you're ready for the commitment of buying property, financially and psychologically Focus in on the right property for you – determine your 'must haves' and 'like to haves', and whether you'll need to make a trade-off between these and your preferred location Decide what kind of property you want – discover if your best option is to buy off the plan, find an established property or build yourself Deal with property professionals – cut through real estate agent spin and understand how buyers' agents work Find the right finance – choose the home loan that suits you and your finances Negotiate a great deal – move smoothly through the buying and settlement process, whether buying at auction or through private treaty sale

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KES-400A Repair Parts Replacement Laser Drive Module for PS3

KES-400A Repair Parts Replacement Laser Drive Module for PS3

Replaces broken/worn out Laser drive module in PS3 game consoles - Does not include full deck assembly - Works only for the drive with single len * Please read before purchasing: while these are genuine Sony products some units show scratch marks on the module's frames. DX suspects these products are ripped off from QC reject PS3 consoles (meaning the consoles as a whole didn't pass but these modules work perfectly on their own). You are informed of this. If you purchase this item you agree to take the product as-is. * Product (warranty disclaimer): this module does not come with any warranties from its manufacturer. * Please read the warranty disclaimer in the specifications section before purchasing.

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KES-410A Repair Parts Replacement Laser Drive Module for PS3

KES-410A Repair Parts Replacement Laser Drive Module for PS3

Replaces broken/worn out Laser drive module in PS3 game consoles - Does not include full deck assembly - Works only for the drive with double len * Please read before purchasing: while these are genuine Sony products some units show scratch marks on the module's frames. DX suspects these products are ripped off from QC reject PS3 consoles (meaning the consoles as a whole didn't pass but these modules work perfectly on their own). You are informed of this. If you purchase this item you agree to take the product as-is. * Product (warranty disclaimer): this module does not come with any warranties from its manufacturer. * Please read the warranty disclaimer in the specifications section before purchasing.

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