Sheena Johnson Organisational Behaviour For Dummies ISBN: 9781119951230

Sheena Johnson Organisational Behaviour For Dummies ISBN: 9781119951230

Your plain-English introduction to organisational behaviour Organisational Behaviour (OB) is the study of how people, individuals, and groups act in organisations. Whether you're studying OB, or you just want a better understanding of people at work, Organisational Behaviour For Dummies gives you all the essentials for understanding this fascinating subject. Inside you'll find out about personality and individual differences, teams and groups, personnel selection and assessment, and health and well-being at work. You'll also find out how leaders lead, how motivators motivate, and how the modern workplace is changing and evolving. An easy-to-read introduction to organisational behaviour for business, management, and organisational psychology students A useful reference for managers A fascinating look at behaviour in the modern workplace Whether you're a student of organisational behaviour, a manager, or a lifelong learner with an interest in human behaviour and psychology in the workplace, Organisational Behaviour For Dummies has you covered.

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Adele Revella Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business ISBN: 9781118961650

Adele Revella Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business ISBN: 9781118961650

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

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Ward Ian M. Mechanical Properties of Solid Polymers ISBN: 9781119967118

Ward Ian M. Mechanical Properties of Solid Polymers ISBN: 9781119967118

Providing an updated and comprehensive account of the properties of solid polymers, the book covers all aspects of mechanical behaviour. This includes finite elastic behavior, linear viscoelasticity and mechanical relaxations, mechanical anisotropy, non-linear viscoelasicity, yield behavior and fracture. New to this edition is coverage of polymer nanocomposites, and molecular interpretations of yield, e.g. Bowden, Young, and Argon. The book begins by focusing on the structure of polymers, including their chemical composition and physical structure. It goes on to discuss the mechanical properties and behaviour of polymers, the statistical molecular theories of the rubber-like state and describes aspects of linear viscoelastic behaviour, its measurement, and experimental studies. Later chapters cover composites and experimental behaviour, relaxation transitions, stress and yielding. The book concludes with a discussion of breaking phenomena.

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De Buyer Полировочный элемент для AP-0118, (APF-0118) 00029999 De Buyer 00029999 De Buyer

De Buyer Полировочный элемент для AP-0118, (APF-0118) 00029999 De Buyer 00029999 De Buyer

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Handbook of Agricultural Economics: Marketing, Distribution, and Consumers

Handbook of Agricultural Economics: Marketing, Distribution, and Consumers

This first volume of the "Handbook of Agricultural Economics" presents work on topics central to the economics of agriculture: the quantitative representation of technology; market expectations; household production behaviour; consumer behaviour with uncertain quality and safety of goods; and issues of imperfect competition in food marketing. Volume IB deals with the economics of agricultural products after they leave the farm. Seven chapters explain recent developments in application of dual approaches in household economies, the industrial organization of food marketing, marketing margins between farm and retail prices, spatial price analysis, commodity storage and price stabilization, commodity futures and options markets, and the economics of food safety. Volumes IA and IB each follow their specialized chapters with a synthesis chapter that brings together and assesses the main themes and issues of the field, and volume IB concludes with an overall synthesis of the state of and prospects for agricultural economics as applied economic science.

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De Buyer Детский нож с защитой Тим Мельцер,(TMJ-1000) 00030055 De Buyer 00030055 De Buyer

De Buyer Детский нож с защитой Тим Мельцер,(TMJ-1000) 00030055 De Buyer 00030055 De Buyer

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De Buyer Нож Накири Шун Классик,лезвие 16.5см, (DM-0728) 00030019 De Buyer 00030019 De Buyer

De Buyer Нож Накири Шун Классик,лезвие 16.5см, (DM-0728) 00030019 De Buyer 00030019 De Buyer

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De Buyer Набор фрез рифленых Овал, 7 шт. (4302.10) 00030026 De Buyer

De Buyer Набор фрез рифленых Овал, 7 шт. (4302.10) 00030026 De Buyer

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De Buyer Насадка для карамелизации, 16 см (3052.16) 00025171 De Buyer

De Buyer Насадка для карамелизации, 16 см (3052.16) 00025171 De Buyer

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