Buyer Behaviour Towards Price and Quality

Buyer Behaviour Towards Price and Quality

Buying Behaviour is the decision process and acts of people involved in buying and using products. The perception of the most consumers is that the relatively high price is a sign of good quality. A popular belief is: “you get for what you pay for”. Therefore consumers tend to believe that high price is an indicator of better quality. Although many studies conducted on price – quality relationship have supported this belief, it is necessary to find the relationship to be product specific with quality among the consumers. The book Buyer Behaviour towards Price and Quality written by me has given clarity to the concept. This study aims to analyse the buyer behaviour in the context of price & quality on Durable product, Semi-durable product & Non durable product. This study may help the manufactures to modify their product quality according to consumer’s expectations and also increase the sales. It has reviewed all relevant literature relating to the topic. Besides it has developed a strong theoretical base for the concept. The rest part of the book is based on research study conducted in Pondicherry.

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Buyer behavior and post-purchase decisions towards cars

Buyer behavior and post-purchase decisions towards cars

BUYER BEHAVIOUR CONCEPTS AND MODELS INTRODUCTION Modern marketing aims at determining the needs and wants of target markets and adopts the organization to deliver the desired satisfaction more effectively and efficiently than its competitors. So, the study and understanding of buyer behaviour is sine qua non for any marketing programme. The study of buyer behaviour flows naturally from the marketing concepts, the idea of looking at the product from the buyer’s point of view, offering what they really want is instead of what they need. Buyer research is extremely important to marketing strategy because the knowledge of the factors that influence buyer purchases can help increase market share. If marketers have a sense of psychological and sociological factors operating on buyers, it becomes much easier for them to predict how buyers will react to new products, price changes and promotional programmes. Thus, the knowledge of buyer behaviour makes it simple to analyse the market and plan appropriate marketing strategies

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The effect of country of origin on consumer behavior in Nairobi, Kenya

The effect of country of origin on consumer behavior in Nairobi, Kenya

The country-of-origin (COO) concept refers to the country where a particular product is made and is anchored on the international marketing theory. The broad objective of this pioneering study was to determine the effect of COO, consumer characteristics and attitudes on consumer behaviour towards foreign clothing brands in Nairobi, Kenya. The results established that country-of-origin influences consumer behaviour towards foreign clothing brands and that there was a significant association among the two. The findings also revealed that consumer characteristics directly influence consumer behaviour and also moderate the relationship between COO and consumer behaviour. There was a significant relationship between consumer characteristics and consumer behaviour. Furthermore, the results showed that consumer attitudes strongly mediate the relationship between country-of-origin and consumer behaviour, and there was a significant association among the two. Finally, the joint effect of COO, consumer characteristics and consumer attitudes was greater than the individual effects of the independent, mediating and moderating variables on consumer behaviour towards foreign clothing brands.

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Non-Pharmacological Behaviour Management

Non-Pharmacological Behaviour Management

Behaviour management in pediatric dentistry are directed towards the goals of communication and education. The relationship between the dentist and the child is built through a dynamic process of dialogue, facial expression and voice tone: all methods of delivering a message. The goals of behaviour management are to achieve good dental health in the child and to help develop the child's positive attitude towards dental health. Behaviour management is thus not an application of individual techniques created to deal with the child, but rather a comprehensive methodology meant to develop a relationship between the patient and the doctor which ultimately builds trust and allays fears and anxieties.

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Marketing Study:Factors affecting the LED lighting B2B buyer behaviour

Marketing Study:Factors affecting the LED lighting B2B buyer behaviour

The book titled “A Marketing study of factors affecting the B2B buyer behaviour in LED Lighting” has significant importance as the LED lighting industry is one of the strongest growth industries in the energy sector acting as an enabler in reduction of carbon footprint by being a catalyst of change in fight against climate change. The major results seen in this research while interviewing OEMs was that price, quality, supplier knowledge were some of the key elements that influence a B2B customer decision-making. Through the primary and secondary research and the evidence gathered by the researcher it was seen that digital media is growing to play a key role in disseminating LED product knowledge, creating market awareness and enabling end-user pull. The research also highlighted the status of social media use in B2B organizations for decision-making purposes. It was seen that many organizations lack the skills and resources of applying social media technologies to their business needs and are working on different strategies to reduce this skill gap. The findings of the research will enable marketers to customize offerings by using social media and traditional marketing tools.

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Analytical Studies of Antidepressant Drugs

Analytical Studies of Antidepressant Drugs

This book has explained the introduction of antidepressants, their types, analytical methods of determination as well as kinetic studies. Simple procedures to determine the first generation antidepressant drugs such as Amitryptylene, desipramene, imipramine are well explained. Kinetic data in presence of drugs and surfactants have been the excellent findings of this work. The drugs and there behaviour towards surfacts have been study very efficiently. The effect of different surfactant and there behaviour towards urea and general cancer treatment drugs such as hydroxamic acid have been studied.

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Guidance,counseling & Attitudes Towards Sexual Behavior Among Students

Guidance,counseling & Attitudes Towards Sexual Behavior Among Students

Increase in sexual behaviour among adolescents today has come with grave consequences which include an increase in adolescent pregnancies, single parenting, abortion, sexually transmitted diseases and increased prevalence of HIV/AIDS. Stake holders in education agree that the remedy lies in guidance and counselling. The purpose of the study was to evaluate the impact of the guidance and counselling on attitudes towards sexual behaviour among students in secondary schools. Survey research was done in selected secondary schools in Nakuru Municipality with a sample of 160 students in 8 selected schools arrived at through stratified and proportionate random sampling. A questionnaire with a test on attitudes towards sexual behaviour was used to collect data. Descriptive statistics was used to analyze the data using SPSS version 12. Results indicated that the input variables namely guidance and counselling programmes, students’ perceptions of the guidance and counselling programmes, students’ sources sources of guidance/information and the content covered in the guidance and counselling programmes had insignificant effects on the student’s attitudes towards sexual behaviour

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Consumers and Services

Consumers and Services

Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book featuresa synthesis of current literature in the areas of consumer behaviour and services marketinga number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retailinternationally authored cases from US, Scandinavia, and Europe"This looks like an interesting book that will fit well into two increasingly popular subject areas." Dr E. M. Jacobs, Sheffield University Management School "It is a much needed contribution in the field of service sector marketing." B. R. Lewis

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Price Behaviour of Major Crops in Bangladesh: An Empirical Analysis

Price Behaviour of Major Crops in Bangladesh: An Empirical Analysis

Sharp changes in agricultural prices negatively affected the entire economy as the price mechanism is not properly materialized in a highly unstable price situation. So, price behaviour analysis is significantly important to the whole economy. This work has attempted to analyze the price flexibilities, fluctuations, monthly price trends and spatial price relationship of selected crops viz., Boro, wheat, lentil and potato in Bangladesh. Correlation coefficient and Engle- Granger co-integration test were used as a tool for studying integration between selected market pairs. In estimating price fluctuation of selected crops with its own supply, price flexibility coefficients have turned out significant except lentil. Cross-price flexibility of Aman and wheat with Boro found inverse flexibility relationships, meaning these crops are substitute. Real price fluctuation was the highest for potato followed by lentil, wheat and Boro. Three year price trends depict the local price trend, which may help farmers in taking appropriate decisions and ultimately in getting higher price benefits from the market. Moreover, the respective markets of the selected crops were found well integrated.

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