Dayna Rothman Lead Generation For Dummies

Dayna Rothman Lead Generation For Dummies

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is «hot». Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

Купить за 1717.04 руб. Найти похожий товар
Lead Generation For Dummies

Lead Generation For Dummies

Learn to: Create a lead generation plan Work with both inbound and outbound marketing Nurture your leads and track ROI on your campaigns Use lead scoring and know when a lead is hot The comprehensive guide to mastering lead generation in toda

Купить за 2111 руб. Найти похожий товар
ASVAB For Dummies, Premier Plus (with Free Online Practice Tests)

ASVAB For Dummies, Premier Plus (with Free Online Practice Tests)

Купить за 1297 руб. Найти похожий товар
HR for Small Business for Dummies

HR for Small Business for Dummies

Learn to: Develop your employees to grow your business and lead change Pay the right rates for jobs and reward employees fairly Manage employee performance by setting clear expectations Implement key HR legislation to avoid pitfalls Don???t b

Купить за 1795 руб. Найти похожий товар
Marketing Automation For Dummies

Marketing Automation For Dummies

Learn to: Establish a buyer s profile and create a lead scoring model Integrate marketing automation with CRM and other processes Choose the right tool for your business Reach buyers via e??“mail, social media, and more Ramp up your busines

Купить за 2111 руб. Найти похожий товар
Mathew Sweezey Marketing Automation For Dummies

Mathew Sweezey Marketing Automation For Dummies

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

Купить за 1717.04 руб. Найти похожий товар
Rankovic Zoran Lead Generation Approaches in Drug Discovery

Rankovic Zoran Lead Generation Approaches in Drug Discovery

An integrated overview of modern approaches to lead discovery Lead generation is increasingly seen as a distinct and success-determining phase of the drug discovery process. Over recent years, there have been major advances in the understanding of what constitutes a good lead compound and how to improve the chances of finding such a compound. Written by leading scientists and established opinion leaders from industry and academia, this book provides an authoritative overview of the field, as well as the theory, practice, and scope, of the principal Lead Generation Approaches in Drug Discovery, including: The evolution of the lead discovery process, key concepts, current challenges, and future directions Strategies and technologies driving the high-throughput screening (HTS) approach to lead discovery, including the shifting paradigms in the design of compound collections and best practice in the hit confirmation process Knowledge-based in silico or «virtual» screening Theory and practice of the fragment-based approach to lead discovery The opportunities and challenges presented by multi-target drug discovery (MTDD) De novo design of lead compounds and new approaches to estimating the synthetic accessibility of de novo–designed molecules The impact of natural products on drug discovery, and potential of natural product–like compounds for exploring regions of biologically relevant chemical space Using early screening of hits and leads for metabolic, pharmacokinetic, and toxicological liabilities to reduce attrition during the later phases of drug discovery The utility of parallel synthesis and purification in lead discovery With each topic supported by numerous case studies, this is indispensable reading for researchers in industry and academia who wish to keep up to date with the latest strategies and approaches in drug discovery.

Купить за 7761.34 руб. Найти похожий товар
Build a Better Life Box Set For Dummies (комплект из 3 книг)

Build a Better Life Box Set For Dummies (комплект из 3 книг)

The fastest, most affordable route to personal growth, fulfillment, and achieving your life goals Everybody wants to grow, develop, achieve personal ambitions, and create the life that they desire. Personal Development Box Set For Dummies features three bestselling personal growth titles in an attractive, value-priced set. These no-nonsense, jargon-free guides put you on the fast track to confronting your issues and meeting your goals and ambitions with a minimum of fuss. This essential collection for people who want to help themselves but don't know where to start is packed with effective methods and techniques for overcoming emotional or behavioral problems, transforming negative thoughts into positive action, and taking the reins and steering your life in a more meaningful direction. - A unique introduction to three hugely popular personal development techniques packaged in a value-priced set - Includes Cognitive Behavioral Therapy For Dummies, Hypnotherapy For Dummies, and Life Coaching For Dummies - Helps you overcome emotional and behavioral problems; free yourself from destructive habits, and phobias; develop a decisive vision; and lead your self toward tangible, positive change Beautifully packaged in a durable, glossy case, Personal Development Box Set For Dummies supplies the techniques, motivation, and inspiration you need to achieve what you want in every aspect of your life.

Купить за 3273 руб. Найти похожий товар
1 2 3 4 5 6 7