Erika Napoletano The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) ISBN: 9781118225226

Erika Napoletano The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) ISBN: 9781118225226

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

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Philip Palaveev G2: Building the Next Generation ISBN: 9781119370093

Philip Palaveev G2: Building the Next Generation ISBN: 9781119370093

Vital guidance to ensuring the future of your firm G2: Building the Next Generation provides financial advisory firms with a clear roadmap to management succession. Based on the author's 17 years of experience with over 1,000 firms, this book provides a systematic process to help you identify, develop, and install the new leadership that will guide your firm's future. Extensive statistical research backs proven strategies for structuring management and succession, overcoming obstacles, selling equity, and more, while expert guidance walks you through the process and warn you of potential pitfalls along the way. A generation of entrepreneurs used their talent and ambition to build an industry; to ensure that their success lives on, those leaders now face the formidable challenge of succession. With the future of your firm at stake, how do you recruit, train, mentor, and develop the next generation of professionals, owners, and leaders? This book shows you how to find the people you need, and develop them into the leadership your firm deserves. Identify and develop future leaders from the pool of existing and upcoming talent Structure management and management succession to ensure successful transition Begin selling equity to your firm's next generation of leaders Learn smart strategies for dealing with setbacks along the way The next generation of leaders will shape the future of your firm, but collectively, they will define the future of the entire advisory industry. Firms who succeed in developing their best talent will continue to thrive—those who fail will be left with a great car, but no driver. Getting this right may be one of the most critical points of your career, and it isn't something that should be left to chance or «gut feeling». G2: Building the Next Generation gives you a solid, grounded, systematic approach for ensuring your firm's long-lived success.

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John Morgan Michael Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition ISBN: 9781118160350

John Morgan Michael Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition ISBN: 9781118160350

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

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John Lee The Wealth Dragon Way. The Why, the When and the How to Become Infinitely Wealthy ISBN: 9781119077855

John Lee The Wealth Dragon Way. The Why, the When and the How to Become Infinitely Wealthy ISBN: 9781119077855

Stop procrastinating and become financially free, by building asset-based wealth and creating passive income. The Wealth Dragon Way: The Why, the When and the How to Become Financially Free is a practical guide to becoming financially free through building asset-based wealth and creating passive income. Part motivational, part informational, this guide will change your whole perspective on wealth and your personal growth potential. The book discusses both moral and monetary wealth, and looks at how we are easily misled and influenced by media-driven myths surrounding money, debunking notions such as the idea that there is no truly moral way to become wealthy, or the belief that the state will provide for us in retirement, and more. You'll discover new truths surrounding the subject of wealth, and get to the root of your own procrastination over planning for your financial future. You will learn how to tackle your fears and overcome the issues holding you back. You will also read real-life examples of how two property entrepreneurs built their significant portfolios using alternative strategies such as using lease options, and structuring and securing deals at below market value. Along the way, you'll learn what it means to become a Wealth Dragon, and the key principles to live by if you're ready to work towards achieving real financial freedom. You are far more likely to achieve personal wealth if you are one hundred percent clear as to why you want it. This book explores the psychology of our relationship with money and offers a practical advice for anyone who is determined to meet their goals and realize their dreams. Bust the myths surrounding the subject of wealth Start taking control of your financial future Adopt the key Wealth Dragon principles Discover your full potential for financial and personal growth The importance of taking control of your financial future cannot be overstated, especially in these economically uncertain times. Whether you want to quit the rat race, build some assets as security, or develop a branded business that will provide you with a passive income, The Wealth Dragon Way is your guide to building wealth and becoming financially free.

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Jenny Ng Influencer Marketing For Dummies ISBN: 9781119114055

Jenny Ng Influencer Marketing For Dummies ISBN: 9781119114055

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

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Paul Cummings It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity ISBN: 9781119418467

Paul Cummings It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity ISBN: 9781119418467

The all-encompassing framework for achieving the life of your dreams It All Matters presents a framework for the rest of your life. What are those dreams you would only dare to dream if there was no possibility of failure? How can you live a life of real intention and purpose instead of duty and obligation? This book answers these questions and more. Everyone has the capacity to author their own destiny; it's not our circumstances that shape our lives, it's our response to those circumstances that either propels us to great heights or keeps us stuck in the mud. Here, author Paul Cummings shares one of the most comprehensive goal setting systems ever put into print. Based on the key U.B.U. process—Understand who you are, Be true to yourself, and always be Unique—this framework gives you the power to transform your life. Through a fast-moving series of engaging stories, you'll learn how to question yourself to greatness as you begin to think in bigger and more positive terms. Professionals from across the globe have implemented this framework to achieve what they truly wanted out of life—isn't it your turn? This enlightening guide teaches you the revolutionary strategies that can help you make big things happen. Dig deep to find your real dreams, and set a plan to achieve them Discover the core principles the form the foundation for success Learn the art of self-questioning as a motivational tool Implement a comprehensive, proven system for getting what you want You are one great question away from everything you ardently desire at all times. Are you ready to take the leap? It All Matters shifts your perspective to let you see the shining path ahead.

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Ray Sclafani You've Been Framed. How to Reframe Your Wealth Management Business and Renew Client Relationships ISBN: 9781119079873

Ray Sclafani You've Been Framed. How to Reframe Your Wealth Management Business and Renew Client Relationships ISBN: 9781119079873

Reframe «wealth management» to achieve sustainable success in financial services You've Been Framed™ is a step-by-step guide for achieving ultimate profitability and sustainability for your financial advisory firm. Whether you're a savvy entrepreneur ready to dominate your competitors, or a more experienced advisor moving toward selling your practice, this guide will help you proactively reframe your business. You'll learn how to grow your pipeline of prospects, win the next generation of clients, and deepen your business so it can thrive without you—leaving you free to pursue what matters to you. Build your business on a holistic foundation of wealth management and assemble the team that will take you to the top as you develop a whole new perspective from which to offer your services. Transform your role from «directive advisor» to «trusted advocate.» Completely shift the paradigm, and make yourself the de facto solution to your clients' wealth management issues. Whether it's the firm with which you're affiliated or the types of products and services you offer, you've been «framed.» As a wealth management advisor, your clients have little understanding of what you do or why you do it. Even your team may have the wrong idea. This book helps you clarify and demonstrate the value of your knowledge and skills, so you can frame your work on your own terms. Build and showcase your enterprise value Renew client relationships and attract new demographics Become a leader with proven team-building tools Shift your role from advisor to advocate If you haven't effectively led discussions to co-create what your business stands for—and what differentiates it from competitors—you're losing talent, prospects, and business. You've Been Framed™ gives you the perspective you need to thrive in the new financial environment, and achieve sustainable success.

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Ken Foster D. Ask and You Will Succeed. 1001 Extraordinary Questions to Create Life-Changing Results ISBN: 9780470483558

Ken Foster D. Ask and You Will Succeed. 1001 Extraordinary Questions to Create Life-Changing Results ISBN: 9780470483558

What can you do to create unlimited wealth? Most of us spend our lives asking the wrong questions and getting nowhere. Ask and You Will Succeed gives you a new perspective on what you can accomplish when you ask the right questions. When you change the questions you ask, there's no limit to what you can do: Unearth Your Truest Desires Define Your Ultimate Vision Discover Your True Purpose Unleash Your Creativity Accelerate Your Pace of Success Realize Your Full Potential «I love this book! Your ability to ask the right questions is perhaps the most important single quality of great success and achievement. This book gives you a series of simple yet powerful questions you can ask to build your courage, tenacity, and resilience to the point where you can achieve any goal you set for yourself.» —Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire «I have tremendous respect for Ken Foster's ability to ask the right questions. This is the most comprehensive book of success questions ever written. It's a valuable read for anyone who wants to succeed in all areas of life.» —Robert G. Allen, New York Times bestselling author of Nothing Down and Multiple Streams of Income and coauthor of The One Minute Millionaire «Ask and You Will Succeed is a stirring book with questions designed to empower you to break through the mundane routines that sometimes make it difficult to succeed in business and in life. Having the right questions is really the secret to success in any endeavor. This book will put you on the right road to a bright future.» —Bob Proctor, bestselling author of You Were Born Rich, star of the hit movie The Secret

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Jeffrey Magee Your Trajectory Code. How to Change Your Decisions, Actions, and Directions, to Become Part of the Top 1% High Achievers ISBN: 9781119043331

Jeffrey Magee Your Trajectory Code. How to Change Your Decisions, Actions, and Directions, to Become Part of the Top 1% High Achievers ISBN: 9781119043331

Get your entire life on track with an accelerated trajectory Your Trajectory Code is a guide to understanding why you are where you are, and not where you want to be – and how to change it. Once you understand what the trajectory code is, you can gain an accelerated understanding of yourself and others, including family members, friends, neighbors, colleagues, and anyone else. You'll be able to recognize how tiny 1% adjustments can significantly change your trajectory for the rest of your life. Your inner dialogue guides you along your trajectory, and this book will teach you the five fundamental types of people in your consciousness, and how they can either accelerate your rate of success or derail you straight into a trajectory of misery. We all have the opportunity to make decisions and guide what line or path we follow in life. One trajectory takes you toward greater accomplishments, while the other moves you in the direction of mediocrity and complacency. Understanding the trajectory code and line is what separates winners from losers, and Your Trajectory Code shows you how. Gain a deeper understanding of yourself and others Make tiny adjustments that have a big impact Discover who in your life might hold you back Steer your trajectory toward achievement and success The path of your life is not predetermined. You have control, and it's never to late to make the changes that could bring you greater happiness. Have you settled for «good enough» long enough? Are you ready to rock the boat? Your Trajectory Code is the key to figuring out what needs to change, and how to change it to point your trajectory skyward.

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