Erika Napoletano The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Erika Napoletano The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

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Storytelling with Data: A Data Visualization Guide for Business Professionals

Storytelling with Data: A Data Visualization Guide for Business Professionals

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audienceDetermine the appropriate type of graph for your situationRecognize and eliminate the clutter clouding your informationDirect your audience's attention to the most important parts of your dataThink like a designer and utilize concepts of design in data visualizationLeverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data - Storytelling with Data will give you the skills and power to tell it!

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Philip Palaveev G2: Building the Next Generation

Philip Palaveev G2: Building the Next Generation

Vital guidance to ensuring the future of your firm G2: Building the Next Generation provides financial advisory firms with a clear roadmap to management succession. Based on the author's 17 years of experience with over 1,000 firms, this book provides a systematic process to help you identify, develop, and install the new leadership that will guide your firm's future. Extensive statistical research backs proven strategies for structuring management and succession, overcoming obstacles, selling equity, and more, while expert guidance walks you through the process and warn you of potential pitfalls along the way. A generation of entrepreneurs used their talent and ambition to build an industry; to ensure that their success lives on, those leaders now face the formidable challenge of succession. With the future of your firm at stake, how do you recruit, train, mentor, and develop the next generation of professionals, owners, and leaders? This book shows you how to find the people you need, and develop them into the leadership your firm deserves. Identify and develop future leaders from the pool of existing and upcoming talent Structure management and management succession to ensure successful transition Begin selling equity to your firm's next generation of leaders Learn smart strategies for dealing with setbacks along the way The next generation of leaders will shape the future of your firm, but collectively, they will define the future of the entire advisory industry. Firms who succeed in developing their best talent will continue to thrive—those who fail will be left with a great car, but no driver. Getting this right may be one of the most critical points of your career, and it isn't something that should be left to chance or «gut feeling». G2: Building the Next Generation gives you a solid, grounded, systematic approach for ensuring your firm's long-lived success.

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John Morgan Michael Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

John Morgan Michael Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

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W. Gentry Doyle Happiness For Dummies

W. Gentry Doyle Happiness For Dummies

Now, you can find the happiness you want and live “the good life” you deserve by applying the helpful information in Happiness For Dummies, the ultimate guide to achieving bliss! You’ll discover proven techniques for living a meaningful, healthy, and productive life no matter what your life circumstances happen to be. Positive concepts and techniques will help you change key behaviors, foster good habits, and be in sync with your surroundings. This helpful guide will give you the chance to assess your happiness and understand what it means to be happy at each stage of self-actualization. You’ll learn why having positive emotions can improve your health and well-being. And, you will find out what happiness isn’t and how to avoid confusing happiness with culturally valued outcomes like wealth, power, and success. Pursue what you want, seize the day, find benefits in life’s challenges, and live a coherent lifestyle. Find out how to: Assess your current capacity for happiness Live the life that you want Overcome common obstacles to happiness Identify your strengths and virtues Improve your emotional and spiritual life Create meaningful social ties and learn to be alone Find the silver lining Complete with lists of ten ways to raise a happy child, ten common roadblocks to happiness, and ten personal habits to foster happiness, Happiness For Dummies is your one-stop, easy-to-follow guide to being happy and living your best life.

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John Lee The Wealth Dragon Way. The Why, the When and the How to Become Infinitely Wealthy

John Lee The Wealth Dragon Way. The Why, the When and the How to Become Infinitely Wealthy

Stop procrastinating and become financially free, by building asset-based wealth and creating passive income. The Wealth Dragon Way: The Why, the When and the How to Become Financially Free is a practical guide to becoming financially free through building asset-based wealth and creating passive income. Part motivational, part informational, this guide will change your whole perspective on wealth and your personal growth potential. The book discusses both moral and monetary wealth, and looks at how we are easily misled and influenced by media-driven myths surrounding money, debunking notions such as the idea that there is no truly moral way to become wealthy, or the belief that the state will provide for us in retirement, and more. You'll discover new truths surrounding the subject of wealth, and get to the root of your own procrastination over planning for your financial future. You will learn how to tackle your fears and overcome the issues holding you back. You will also read real-life examples of how two property entrepreneurs built their significant portfolios using alternative strategies such as using lease options, and structuring and securing deals at below market value. Along the way, you'll learn what it means to become a Wealth Dragon, and the key principles to live by if you're ready to work towards achieving real financial freedom. You are far more likely to achieve personal wealth if you are one hundred percent clear as to why you want it. This book explores the psychology of our relationship with money and offers a practical advice for anyone who is determined to meet their goals and realize their dreams. Bust the myths surrounding the subject of wealth Start taking control of your financial future Adopt the key Wealth Dragon principles Discover your full potential for financial and personal growth The importance of taking control of your financial future cannot be overstated, especially in these economically uncertain times. Whether you want to quit the rat race, build some assets as security, or develop a branded business that will provide you with a passive income, The Wealth Dragon Way is your guide to building wealth and becoming financially free.

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Jenny Ng Influencer Marketing For Dummies

Jenny Ng Influencer Marketing For Dummies

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

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Ken Foster D. Ask and You Will Succeed. 1001 Extraordinary Questions to Create Life-Changing Results

Ken Foster D. Ask and You Will Succeed. 1001 Extraordinary Questions to Create Life-Changing Results

What can you do to create unlimited wealth? Most of us spend our lives asking the wrong questions and getting nowhere. Ask and You Will Succeed gives you a new perspective on what you can accomplish when you ask the right questions. When you change the questions you ask, there's no limit to what you can do: Unearth Your Truest Desires Define Your Ultimate Vision Discover Your True Purpose Unleash Your Creativity Accelerate Your Pace of Success Realize Your Full Potential «I love this book! Your ability to ask the right questions is perhaps the most important single quality of great success and achievement. This book gives you a series of simple yet powerful questions you can ask to build your courage, tenacity, and resilience to the point where you can achieve any goal you set for yourself.» —Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire «I have tremendous respect for Ken Foster's ability to ask the right questions. This is the most comprehensive book of success questions ever written. It's a valuable read for anyone who wants to succeed in all areas of life.» —Robert G. Allen, New York Times bestselling author of Nothing Down and Multiple Streams of Income and coauthor of The One Minute Millionaire «Ask and You Will Succeed is a stirring book with questions designed to empower you to break through the mundane routines that sometimes make it difficult to succeed in business and in life. Having the right questions is really the secret to success in any endeavor. This book will put you on the right road to a bright future.» —Bob Proctor, bestselling author of You Were Born Rich, star of the hit movie The Secret

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Paul Cummings It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity

Paul Cummings It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity

The all-encompassing framework for achieving the life of your dreams It All Matters presents a framework for the rest of your life. What are those dreams you would only dare to dream if there was no possibility of failure? How can you live a life of real intention and purpose instead of duty and obligation? This book answers these questions and more. Everyone has the capacity to author their own destiny; it's not our circumstances that shape our lives, it's our response to those circumstances that either propels us to great heights or keeps us stuck in the mud. Here, author Paul Cummings shares one of the most comprehensive goal setting systems ever put into print. Based on the key U.B.U. process—Understand who you are, Be true to yourself, and always be Unique—this framework gives you the power to transform your life. Through a fast-moving series of engaging stories, you'll learn how to question yourself to greatness as you begin to think in bigger and more positive terms. Professionals from across the globe have implemented this framework to achieve what they truly wanted out of life—isn't it your turn? This enlightening guide teaches you the revolutionary strategies that can help you make big things happen. Dig deep to find your real dreams, and set a plan to achieve them Discover the core principles the form the foundation for success Learn the art of self-questioning as a motivational tool Implement a comprehensive, proven system for getting what you want You are one great question away from everything you ardently desire at all times. Are you ready to take the leap? It All Matters shifts your perspective to let you see the shining path ahead.

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