Erika Napoletano The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Erika Napoletano The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

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Insight Pocket Guide: Switzerland

Insight Pocket Guide: Switzerland

This brand new edition Insight Pocket Guide is the ideal companion for your trip to Switzerland. Expertly written by a local author, it features 15 tailor-made itineraries designed to cover all the recommended sights and attractions, including Lake Geneva and the watch-making towns of the Jura, Zurich, and a spectacular journey along the Rhine. You can pick the tour to suit the time and budget you have to spare, journey lengths range from one to three days, so no matter how long your stay you can be sure you will see the very best of this outstanding destination. Each itinerary incorporates travel, accommodation and restaurant tips and the routes are clearly marked on a detailed and fully-indexed, pull-out map that can be used in conjunction with the guide or independently. There are plenty of ideas for how to spend your leisure time along the way, including information on shopping, eating out and nightlife, as well as a guide to local festivals not to be missed. The "History and Culture" section provides fascinating background reading for your trip and traces key events that have shaped modern Switzerland. You will also find a section dedicated to the most essential and practical travel advice, including a selection of hand-picked hotels, transport tips, money matters and much more - all the information you will need for your trip, at your fingertips.

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Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time. With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why. This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do? Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

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John Morgan Michael Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

John Morgan Michael Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

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Philip Palaveev G2: Building the Next Generation

Philip Palaveev G2: Building the Next Generation

Vital guidance to ensuring the future of your firm G2: Building the Next Generation provides financial advisory firms with a clear roadmap to management succession. Based on the author's 17 years of experience with over 1,000 firms, this book provides a systematic process to help you identify, develop, and install the new leadership that will guide your firm's future. Extensive statistical research backs proven strategies for structuring management and succession, overcoming obstacles, selling equity, and more, while expert guidance walks you through the process and warn you of potential pitfalls along the way. A generation of entrepreneurs used their talent and ambition to build an industry; to ensure that their success lives on, those leaders now face the formidable challenge of succession. With the future of your firm at stake, how do you recruit, train, mentor, and develop the next generation of professionals, owners, and leaders? This book shows you how to find the people you need, and develop them into the leadership your firm deserves. Identify and develop future leaders from the pool of existing and upcoming talent Structure management and management succession to ensure successful transition Begin selling equity to your firm's next generation of leaders Learn smart strategies for dealing with setbacks along the way The next generation of leaders will shape the future of your firm, but collectively, they will define the future of the entire advisory industry. Firms who succeed in developing their best talent will continue to thrive—those who fail will be left with a great car, but no driver. Getting this right may be one of the most critical points of your career, and it isn't something that should be left to chance or «gut feeling». G2: Building the Next Generation gives you a solid, grounded, systematic approach for ensuring your firm's long-lived success.

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John Lee The Wealth Dragon Way. The Why, the When and the How to Become Infinitely Wealthy

John Lee The Wealth Dragon Way. The Why, the When and the How to Become Infinitely Wealthy

Stop procrastinating and become financially free, by building asset-based wealth and creating passive income. The Wealth Dragon Way: The Why, the When and the How to Become Financially Free is a practical guide to becoming financially free through building asset-based wealth and creating passive income. Part motivational, part informational, this guide will change your whole perspective on wealth and your personal growth potential. The book discusses both moral and monetary wealth, and looks at how we are easily misled and influenced by media-driven myths surrounding money, debunking notions such as the idea that there is no truly moral way to become wealthy, or the belief that the state will provide for us in retirement, and more. You'll discover new truths surrounding the subject of wealth, and get to the root of your own procrastination over planning for your financial future. You will learn how to tackle your fears and overcome the issues holding you back. You will also read real-life examples of how two property entrepreneurs built their significant portfolios using alternative strategies such as using lease options, and structuring and securing deals at below market value. Along the way, you'll learn what it means to become a Wealth Dragon, and the key principles to live by if you're ready to work towards achieving real financial freedom. You are far more likely to achieve personal wealth if you are one hundred percent clear as to why you want it. This book explores the psychology of our relationship with money and offers a practical advice for anyone who is determined to meet their goals and realize their dreams. Bust the myths surrounding the subject of wealth Start taking control of your financial future Adopt the key Wealth Dragon principles Discover your full potential for financial and personal growth The importance of taking control of your financial future cannot be overstated, especially in these economically uncertain times. Whether you want to quit the rat race, build some assets as security, or develop a branded business that will provide you with a passive income, The Wealth Dragon Way is your guide to building wealth and becoming financially free.

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Jenny Ng Influencer Marketing For Dummies

Jenny Ng Influencer Marketing For Dummies

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

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Paul Cummings It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity

Paul Cummings It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity

The all-encompassing framework for achieving the life of your dreams It All Matters presents a framework for the rest of your life. What are those dreams you would only dare to dream if there was no possibility of failure? How can you live a life of real intention and purpose instead of duty and obligation? This book answers these questions and more. Everyone has the capacity to author their own destiny; it's not our circumstances that shape our lives, it's our response to those circumstances that either propels us to great heights or keeps us stuck in the mud. Here, author Paul Cummings shares one of the most comprehensive goal setting systems ever put into print. Based on the key U.B.U. process—Understand who you are, Be true to yourself, and always be Unique—this framework gives you the power to transform your life. Through a fast-moving series of engaging stories, you'll learn how to question yourself to greatness as you begin to think in bigger and more positive terms. Professionals from across the globe have implemented this framework to achieve what they truly wanted out of life—isn't it your turn? This enlightening guide teaches you the revolutionary strategies that can help you make big things happen. Dig deep to find your real dreams, and set a plan to achieve them Discover the core principles the form the foundation for success Learn the art of self-questioning as a motivational tool Implement a comprehensive, proven system for getting what you want You are one great question away from everything you ardently desire at all times. Are you ready to take the leap? It All Matters shifts your perspective to let you see the shining path ahead.

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TIME Your Brain: A User's Guide

TIME Your Brain: A User's Guide

The greatest computer ever built is less than 7 in. long and weighs less than 3 lb. It has no moving parts and makes not a sound. And yet it is the home of dreams, of songs, of wisdom, of philosophy, of love, of awareness itself. The greatest computer ever built is, of course, the human brain. For almost as long as we've been thinking creatures, we've wondered about the galaxy of experiences, emotions and insights that lives within every one of us. You have your heart; you have your limbs. You are your brain. The editors and writers of TIME invite you to explore that wondrous place that is the seat of your being. What does science tell us about how we learn, how we mature, why our minds grow old? How does memory work--and why does it so often fail to work? How can babies learn multiple languages before they're 5 years old, while adults must struggle for years to master a single new one? What does it mean to be a genius? What does it mean merely to be conscious? These and other questions are being explored by investigators across the sciences, and TIME has gone out in search of them. At labs and universities around the world, researchers are gaining new understanding of the differences between the brains of men and women, the neurochemical magic behind feelings of romance, the mystery of good and evil. They are learning new things about addictions and disorders and the myriad ways minds can break down. And they are learning how to fix them too.The Brain: A User's Guide will give you a whole new view of how your brain works and ways you can use that understanding to help yourself become wiser, happier, even healthier. You will never think of the world inside your head the same way again.

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