Geoff Burch Resistance is Useless. The Art of Business Persuasion ISBN: 9781119950028

Geoff Burch Resistance is Useless. The Art of Business Persuasion ISBN: 9781119950028

This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion – a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: * Change anyone's opinion on any subject. * Transform a lynch mob into your most devout supporters. * Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. * Understand how a perfect product demonstration can get you hurled into the street by security. * Sell tanks to Genghis khan. Readership: General Business, customer service and sales.

Купить за 1668.99 руб. Найти похожий товар
Geoff Burch Irresistible Persuasion. The Secret Way To Get To Yes Every Time ISBN: 9780857080790

Geoff Burch Irresistible Persuasion. The Secret Way To Get To Yes Every Time ISBN: 9780857080790

Geoff Burch is the master of persuasion —Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable. Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods. Geoff Burch is the presenter of BBC TV's All Over the Shop. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.

Купить за 1471.65 руб. Найти похожий товар
Dave Lakhani Persuasion. The Art of Getting What You Want ISBN: 9780471746751

Dave Lakhani Persuasion. The Art of Getting What You Want ISBN: 9780471746751

Praise for persuasion the art of getting what you want «Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.» —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires «Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!» —Jay Conrad Levinson, «The Father of Guerrilla Marketing» and author of the Guerrilla Marketing series of books «Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.» —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs «Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy.» —Blaine Parker, author of Million-Dollar Mortgage Radio «Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.» —John Klymshyn, author of Move the Sale Forward

Купить за 2341.26 руб. Найти похожий товар
Geoff Burch Writing on the Wall. The Campaign for Commonsense Business ISBN: 9780857082626

Geoff Burch Writing on the Wall. The Campaign for Commonsense Business ISBN: 9780857082626

This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as «smile or sling your hook», just how we can make success inevitable.

Купить за 2408.16 руб. Найти похожий товар
Geoff Burch Go It Alone. The Streetwise Secrets of Self Employment ISBN: 9781119950059

Geoff Burch Go It Alone. The Streetwise Secrets of Self Employment ISBN: 9781119950059

In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for. Along with Geoff's missives and anecdotes, he provides excercises and a resource directory. All of which make great reading and inspiration for anyone to Go it Alone! Readership: budding entrepreneurs or those wanting to find out how to become a free agent.

Купить за 1471.65 руб. Найти похожий товар
Sun Tzu The Art of War

Sun Tzu The Art of War

"The Art of War is a Chinese military treatise written during the 6th century BC by Sun Tzu. Composed of 13 chapters, each of which is devoted to one aspect of warfare, it has long been praised as the definitive work on military strategies and tactics of its time. The Art of War is one of the oldest and most famous studies of strategy and has had a huge influence on both military planning and beyond. The Art of War has also been applied, with much success, to business and managerial strategies." (summary from Wikipedia)

Купить за 0 руб. Найти похожий товар
Dave Lakhani Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know ISBN: 9780470282090

Dave Lakhani Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know ISBN: 9780470282090

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Купить за 1668.99 руб. Найти похожий товар
Ancient Rhetoric

Ancient Rhetoric

Classical rhetoric is one of the earliest versions of what is today known as media studies. It was absolutely crucial to life in the ancient world, whether in the courtroom, the legislature or on ceremonial occasions, and was described as either the art of persuasion or the art of speaking well. This anthology, edited by Thomas Habinek, brings together all the most important ancient writings on rhetoric, including works by Cicero, Aristotle, Quintilian and Philostratus. Ranging across such themes as memory, persuasion, delivery and style, it provides a fascinating introduction to classical rhetoric and will be an invaluable sourcebook for students of the ancient world.

Купить за 659 руб. Найти похожий товар
Belfort J. Way of the Wolf. Straight line selling: Master the art of persuasion, influence, and success ISBN: 9781473674813

Belfort J. Way of the Wolf. Straight line selling: Master the art of persuasion, influence, and success ISBN: 9781473674813

Купить за 2465 руб. Найти похожий товар
1 2 3 4 5 6 7