Frank Nicholas W. Introduction to Veterinary Genetics ISBN: 9781444314540

Frank Nicholas W. Introduction to Veterinary Genetics ISBN: 9781444314540

The concepts of veterinary genetics are crucial to understanding and controlling many diseases and disorders in animals. They are also crucial to enhancing animal production. Accessible and clearly presented, Introduction to Veterinary Genetics provides a succinct introduction to the aspects of genetics relevant to animal diseases and production. Now in its third edition, this is the only introductory level textbook on genetics that has been written specifically for veterinary and animal science students. Coverage includes: basic genetics, molecular biology, genomics, cytogenetics, immunogenetics, population genetics, quantitative genetics, biotechnology, and the use of molecular tools in the control of inherited disorders. This book describes in detail how genetics is being applied to artificial selection in animal production. It also covers the conservation of genetic diversity in both domesticated and wild animals. New for the Third Edition: End-of-chapter summaries provide quick recaps. Covers new topics: epigenetics, genomics and bioinformatics. Thoroughly revised according to recent advances in genetics. Introduction to Veterinary Genetics is still the only introductory genetics textbook for students of veterinary and animal science and will continue to be an indispensable reference tool for veterinary students and practitioners alike.

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Jochen Voss An Introduction to Statistical Computing. A Simulation-based Approach ISBN: 9781118728031

Jochen Voss An Introduction to Statistical Computing. A Simulation-based Approach ISBN: 9781118728031

A comprehensive introduction to sampling-based methods in statistical computing The use of computers in mathematics and statistics has opened up a wide range of techniques for studying otherwise intractable problems. Sampling-based simulation techniques are now an invaluable tool for exploring statistical models. This book gives a comprehensive introduction to the exciting area of sampling-based methods. An Introduction to Statistical Computing introduces the classical topics of random number generation and Monte Carlo methods. It also includes some advanced methods such as the reversible jump Markov chain Monte Carlo algorithm and modern methods such as approximate Bayesian computation and multilevel Monte Carlo techniques An Introduction to Statistical Computing: Fully covers the traditional topics of statistical computing. Discusses both practical aspects and the theoretical background. Includes a chapter about continuous-time models. Illustrates all methods using examples and exercises. Provides answers to the exercises (using the statistical computing environment R); the corresponding source code is available online. Includes an introduction to programming in R. This book is mostly self-contained; the only prerequisites are basic knowledge of probability up to the law of large numbers. Careful presentation and examples make this book accessible to a wide range of students and suitable for self-study or as the basis of a taught course

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Peter Shankman Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them ISBN: 9780470116418

Peter Shankman Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them ISBN: 9780470116418

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

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Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication ISBN: 9780787985998

Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication ISBN: 9780787985998

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

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Mickey Gousset Professional Application Lifecycle Management with Visual Studio 2012 ISBN: 9781118439371

Mickey Gousset Professional Application Lifecycle Management with Visual Studio 2012 ISBN: 9781118439371

The authoritative and timely guide to ALM from Microsoft insiders and MVPs Focused on the latest release of Visual Studio, this edition shows you how to use the Application Lifecycle Management (ALM) capabilities of Visual Studio 2012 to streamline software design, development, and testing. Divided into six main parts, this timely and authoritative title covers Team Foundation Server, stakeholder engagement, project management, architecture, software development, and testing. Whether serving as a step-by-step guide or a reference for designing software solutions, this book offers a nuts-and-bolts approach to using Microsoft's flagship development tools to solve real-world challenges throughout the application lifecycle. Coverage includes: INTRODUCTION TO APPLICATION LIFECYCLE MANAGEMENT WITH VISUAL STUDIO INTRODUCTION TO TEAM FOUNDATION SERVER TEAM FOUNDATION VERSION CONTROL TEAM FOUNDATION BUILD COMMON TEAM FOUNDATION SERVER INTRODUCTION TO BUILDING STORYBOARDING CAPTURING STAKEHOLDER FEEDBACK AGILE PLANNING AND TRACKING INTRODUCTION TO SOFTWARE ARCHITECTURE TOP-DOWN DESIGN WITH USE CASE ANALYZING APPLICATIONS USING USING LAYER DIAGRAMS TO MODEL INTRODUCTION TO SOFTWARE DEVELOPMENT UNIT TESTING CODE ANALYSIS, CODE METRICS PROFILING AND PERFORMANCE DEBUGGING WITH INTELLITRACE INTRODUCTION TO SOFTWARE TESTING MANUAL TESTING CODED USER INTERFACE TESTING WEB PERFORMANCE AND LOAD TESTING LAB MANAGEMENT Professional Application Lifecycle Management with Visual Studio 2012 offers a thoroughly revised and updated edition of the leading reference book on ALM.

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Gail Z. Martin 30 Days to Online PR and Marketing Success ISBN: 9781601636461

Gail Z. Martin 30 Days to Online PR and Marketing Success ISBN: 9781601636461

Google and the Internet have changed how the PR game is played – and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing – If they know the tricks of the trade. Using a unique Rule of 30™approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.You’ll quickly and easily learn how to: • Use online PR and keywords to climb to the top of search-engine rankings • Reach reporters and consumers with hot news and information • Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you. Google и Интернет полностью изменили современное представление о рекламе – блоги, сайты, социальные сети… Потребность в новостях просто переходит все допустимые пределы. Используя уникальное правило 30-дневного онлайн-пиара, постоянно занятые владельцы бизнеса без труда узнают все, что им необходимо о рекламе, и создадут глобальную видимость своего продукта. Еще вы узнаете, как: • использовать онлайн-PR и правильные ключевые слова для того, чтобы подняться на вершину рейтинга в поисковых системах; • удовлетворить свою потребность в информации и необходимых новостях; • смешать онлайн-PR и интернет-маркетинг для достижения целей при наличии небольшого бюджета. Если вы – тот человек, который привык в короткие сроки добиваться внушительных результатов, то книга просто создана для вас.

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Lindley Murray Introduction to the English reader

Lindley Murray Introduction to the English reader

Полный вариант заголовка: «Introduction to the English reader : or a selection of pieces in prose and poetry : calculated to improve the younger classes of learners in reading : and to imbur their minds with the love of virtue : to which are added rules and observations for assisting children to read with propriety / by Lindley Murray».

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Ioannis Ntzoufras Bayesian Modeling Using WinBUGS ISBN: 9780470434543

Ioannis Ntzoufras Bayesian Modeling Using WinBUGS ISBN: 9780470434543

A hands-on introduction to the principles of Bayesian modeling using WinBUGS Bayesian Modeling Using WinBUGS provides an easily accessible introduction to the use of WinBUGS programming techniques in a variety of Bayesian modeling settings. The author provides an accessible treatment of the topic, offering readers a smooth introduction to the principles of Bayesian modeling with detailed guidance on the practical implementation of key principles. The book begins with a basic introduction to Bayesian inference and the WinBUGS software and goes on to cover key topics, including: Markov Chain Monte Carlo algorithms in Bayesian inference Generalized linear models Bayesian hierarchical models Predictive distribution and model checking Bayesian model and variable evaluation Computational notes and screen captures illustrate the use of both WinBUGS as well as R software to apply the discussed techniques. Exercises at the end of each chapter allow readers to test their understanding of the presented concepts and all data sets and code are available on the book's related Web site. Requiring only a working knowledge of probability theory and statistics, Bayesian Modeling Using WinBUGS serves as an excellent book for courses on Bayesian statistics at the upper-undergraduate and graduate levels. It is also a valuable reference for researchers and practitioners in the fields of statistics, actuarial science, medicine, and the social sciences who use WinBUGS in their everyday work.

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Patrick Waller An Introduction to Pharmacovigilance ISBN: 9781444316773

Patrick Waller An Introduction to Pharmacovigilance ISBN: 9781444316773

Pharmacovigilance is the science and activities relating to the detection, assessment, understanding and prevention of adverse effects or any other drug-related problems. This introductory guide is designed to aid the rapid understanding of the key principles of pharmacovigilance. Packed full of examples illustrating drug safety issues it not only covers the processes involved, but the regulatory aspects and ethical and societal considerations of pharmacovigilance. Covering the basics step-by-step, this book is perfect for beginners and is essential reading for those new to drug safety departments and pharmaceutical medicine students.

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