Robert Levine The Power of Persuasion. How We're Bought and Sold

Robert Levine The Power of Persuasion. How We're Bought and Sold

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other–and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." –Slashdot.org «If you're like most people, you think advertising and marketing work–just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.» –The Globe and Mail «Levine puts [his] analysis in the service of his real mission–to arm the reader against manipulation.» –The Wall Street Journal «This wonderful book will change the way you think and act in many realms of your life.» –Philip Zimbardo former president, American Psychological Association

Купить за 1076.05 руб. Найти похожий товар
Sedivy Julie Sold on Language. How Advertisers Talk to You and What This Says About You

Sedivy Julie Sold on Language. How Advertisers Talk to You and What This Says About You

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

Купить за 2028.31 руб. Найти похожий товар
Robert Monks A.G. Corpocracy. How CEOs and the Business Roundtable Hijacked the World's Greatest Wealth Machine -- And How to Get It Back

Robert Monks A.G. Corpocracy. How CEOs and the Business Roundtable Hijacked the World's Greatest Wealth Machine -- And How to Get It Back

Shareholder control over large corporations is worryingly weak and the unrestrained hunt for profits is taking a toll on the environment and society. In Corpocracy, corporate lawyer, venture capitalist, and shareholder activist Robert Monks reveals how corporations abuse their power and what we the people must do to rein them in. In a clear and careful analysis, Monks outlines a plan for reconciling the competing interests of corporations and society through thoughtful shareholder activism.

Купить за 1901.34 руб. Найти похожий товар
Robert Kelsey Get Things Done. What Stops Smart People Achieving More and How You Can Change

Robert Kelsey Get Things Done. What Stops Smart People Achieving More and How You Can Change

Robert Kelsey’s What’s Stopping You? has become a self-help classic. His What’s Stopping You? books have helped thousands of people worldwide overcome their limiting beliefs and bash through their barriers to success. Now Robert is back to help us defeat the obstacles that stop us achieving more in our everyday lives. Many of us have the greatest of intentions but find ourselves procrastinating, which results in low attainment and frustrated ambitions. Grounded in solid psychological research Robert helps us examine why we might have these tendencies and how to overcome them in order to feel more together, in control and on-top of everything. Looks at the psychology behind why we procrastinate, in order to understand and change our behaviour, forming new, effective habits Provides practical solutions to help us ‘get things done’ in real life situations including meetings, on the phone, with e-mail, looking for a job and starting a business Includes techniques to improve focus and aid concentration Examines how disorganisation is not innate and how we can learn processes that will allow us to be more effective How to bring control to certain areas of your life and reduce stress and uncertainty Get Things Done is emotional ergonomics for the organisationally-challenged individual – at home, at work, with themselves, and with others.

Купить за 1203.02 руб. Найти похожий товар
Dot Complicated - How to Make it Through Life Online in One Piece

Dot Complicated - How to Make it Through Life Online in One Piece

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology, and how they influence and inform our lives online and off. Technology and social media have changed, enhanced, and complicated every facet of our lives—from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal with it? In Dot Complicated, Randi Zuckerberg shows us how. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, presented by this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece—from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech-savvy.

Купить за 1496 руб. Найти похожий товар
Dot Complicated - How to Make it Through Life Online in One Piece

Dot Complicated - How to Make it Through Life Online in One Piece

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology, and how they influence and inform our lives online and off. Technology and social media have changed, enhanced, and complicated every facet of our lives—from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal with it? In Dot Complicated, Randi Zuckerberg shows us how. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, presented by this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece—from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech-savvy.

Купить за 1040 руб. Найти похожий товар
The Discourse of Persuasion in Prophet Muhammad's Da'wah Letters

The Discourse of Persuasion in Prophet Muhammad's Da'wah Letters

This study analyzes the discourse of persuasion in Prophet Muhammad’s da’wah letters using a Pragma-Rhetorical analysis approach. It attempts to fill in the gap between the old and the new, the traditional and the modern by developing a blended methodology that marries the ancient rhetoric to the contemporary pragmatics and comes out with Pragma-Rhetorical approach of analysis. One of the aims of this study is to display how Pragma-Rhetorical analysis can reveal some strategies used by the Holy Prophet (peace be upon him) to persuade Kings, rulers, and chiefs of tribes to change their beliefs and convert to Islam through very brief lines. The study tries to show the influence of employing certain contextual and textual devices on shaping the thought and perception and how these devices are used by Prophet Muhammad to persuade the receivers of his da’wah letters and dominate their hearts and minds in a way which makes them change the religion of their fathers and ancestors. In a nutshell, the study proves that Islam was introduced and spread not by the power of sword but rather by the power of the word, peaceful preaching, and persuasion.

Купить за 7790 руб. Найти похожий товар
The Power of Habit

The Power of Habit

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Купить за 990 руб. Найти похожий товар
Smart Grid Simulator

Smart Grid Simulator

What do we do with all the information available to us? Do we take advantage of it? Can the weather forecast be used differently besides predicting the temperatures and whether we have to take an umbrella or not?Are the prices for electricity only used to find out how much we have to pay for the energy bill? The Smart Grid Simulator is a computer software which has as the main purpose to lower the energy bill in an optimized price efficient way for private households, companies or energy providers. It combines the energy provided by a number of solar modules and wind turbines with the consumption of one household or a cluster of nearby households and information regarding weather conditions and energy prices in order to predict the amount of energy that can be produced by renewable energy sources and the amount of energy that will be bought from the distributor for the following day. The user of the system will not only be able to minimize his expenditures on energy bills, but also he will be informed about his hourly consumption, electricity prices fluctuation and money spent for energy bought as well as how much money he saved each day and since he installed the system.

Купить за 4929 руб. Найти похожий товар
1 2 3 4 5 6 7